Total Wine & More
As a UX Designer for Total Wine & More. I supported product teams focusing on Cart & Checkout, Promos, Billing, Legal Compliance, Native Apps and Transactional Emails. Here’s some of my work.
2020-2021
Role: UX Designer
Responsibilities: UX Design / User Research / Visual Design / Motion
Increasing white label product sales
1 UX / 5 ENG / 1PM
Context
The sale of White label product provides a larger profit margin for the organization. Hence, finding opportunities to help improve the sales of these products is important for increased revenue generation.
Outcome
Shipped 3 different experiences across 3 separate touch-points focused on the Product Detail page and resulted with an increase in overall white label product sales.
New Email, New Brand
1 UX / 6 ENG / 1PM
Problem
Total Wine’s emails were outdated facing technical issues such as, broken links, inactive images, outdated visuals, broken visual hierarchy and no analytics. From survey feedback, we also learnt that Customers were said to be unsatisfied and confused with the information provided from our emails.
GOAL
TWM were at the time preparing for a company wide brand redesign initiative. The email system was selected to introduce the new brand updates since an internal team was solely created to revamp the email system in order alleviate current customer frustrations.
Outcome
Redesigned 40 emails with new brand updates, introduced and created an email design library with reusable components. Front-end code effort reduced since I created a templates for each email components. Testing showed overall positive sentiment increase for email updates.
Third Party Pickup
1 UX / 6 ENG / 1PM
CONTEXT
TWM introduced both in-store and curbside pickup services after the pandemic began. One common customer behavior observed was many a times, a customer would send a third person such as a friend or relative to pickup. But would be denied since the order and identification must match.
GOAL
By introducing the option for a third party pickup. Customer will be able to send a friend or relative to pick up their order. This concept came with some security issues since having a third party person saved on a customer’s profile might lead to fraudulent orders if the account is compromised.
Outcome
Third party pickup was a strong success and enabled third party users to actively pickup up store orders without needing the person who placed the order to come in person.
